Competencies Map Our Breadth and Depth
When applied to your real world situation, our services help move your business forward toward your goals. This list covers KJRA's fundamental capabilities for business development.
A master plan for your business assures you can always see your way clear to success. We'll walk you through the process and write up what you create, in detail. Then you'll know each day exactly what you need to do to reach your goals.
Any business can become a fully engineered profit system.
Strategic Planning feasibility -- demand, competition, positioning, opportunity assessment goals and objectives, ways and means SWOT analysis sales projection, cash flow ideal client profile and pursuit process business plans, marketing plans, sales and operational plans business models (systems) and implementations Business Process Management program and project management for all business processes related to our core expertise strategy, planning, and promotion Branding and Identity brand and product naming company identity systems -- logos, business cards, stationery, signage verbal branding -- tag lines, unique selling proposition, elevator speeches, slogans, mantras Marketing Collateral Production print and electronic sales and marketing collateral brochures, booklets, flyers, posters, signage, direct marketing packages, etc. Advertising That Really Sells managed campaigns co-op ad programs creative production of branding, product, and reference ads creative concepts, copy writing, graphic design, and composition (layout) Ad Program Management goal definition, market research, competitive analysis ad campaign planning and execution plans and media calendars media relations and progress reporting Business Creative Production graphic design, copy writing, print brokering | Content Marketing Program Design -- strategy and tactics, plans Program Execution -- email marketing, blogs, articles, presentations, landing pages, press releases, social media content Content production for content marketing, web content writing, content SEO, e-books, all content types, subject matter expertise Reputation Management (aka Public Relations) news releases article marketing, situation and crisis response blogs and social networking Internet Presence commercial web sites e-commerce web sites online directory management catalogs, shopping carts sales landing pages blogs E-marketing newsletter publishing, blogzines surveys event promotion web advertising, offers managed search marketing (PPC) facilitated WebEx for sales and customer service managed online listings Business Know-How situation troubleshooting ongoing presentation series marketing and planning advertising that sells plans copy writing layout placement media relations planning processes for success |