Contact: Joseph Riden, Co Founder                                                   FOR RELEASE ON OR AFTER FEB. 1, 2012

Phone: See the Contact Page

Email: See the Contact Page



Port Townsend WA, 2/1/2012 -- Kim & Joseph's Remarkable Agency (KJRA) today announced release of a new e-book written to help business owners and managers understand, and take advantage of, a marketing approach known as "content marketing." Joseph Riden, one of the Co-Founders of KJRA, wrote the e-book. Kim Jons, also from Port Townsend, is the Agency's other Co-Founder.

Mr. Riden commented on the event: "Kim and I are delighted to make this new work available, for free, to anyone who wants to read up on a marketing trend that's rapidly being adopted by businesses worldwide. Content marketing gives a business significant advantages in marketing effectiveness, at a lower cost than traditional methods, when so planned. This is a substantial treatment of content marketing -- all you need to know to get started and move ahead. It comprises 11 chapters, over 33,000 words on 70-plus pages, with images and tables. It's filled with tools, procedures, and copious examples."

Riden defined content marketing as "originating and curating (collecting) information that provides intrinsic value as a way of promoting your business or organization to help you meet your business goals. Examples range from a simple recipe on a food package to an extensive white paper that helps a business capture more revenue."

He explained further, "Business decision makers and consumers have simply shut off attention to the tsunami of promotional messaging prevalent in traditional media channels. Now the best way to engage customers is to focus on their priorities. Give them online or print content that delivers relevant value -- any form of content that helps them get ahead in life or business, solve problems, or realize their aspirations. Of course, your content should also serve your organization's goals."

Riden and Jons cite the Agency's new e-book itself as an example of content marketing. Jons stated, "It's the first concise handbook that guides the reader to initiate content marketing on an entry level. So it's highly relevant to any business or organization leader because it helps them grasp the concepts and enact a working system on a scale they can match to their available budget. With the right content, any business can market well with the budget they have."




For additional information, or to obtain an interview, contact: Joseph Riden, via the Agency's Contact Page HERE --

Joseph is writing an e-book based on our 4-article series about how to build your own content marketing engine. When it's ready we will offer it to everyone on our e-list FREE.

Read the Introduction to this work in progress right HERE.

Subscribe to our e-list now to receive your free e-book copy when it's ready later this month. It's expanded, improved, and enhanced info -- 6 chapters so far.

Just visit the Subscribe Page right HERE and fill in the form.

Your information is safe -- we don't share it.

By Joseph Riden, Co-Founder of KJRA

We just completed a makeover of WebComGirl.com for our client Nancy Rossiter.  Nancy made a strategic decision to tighten focus on her selected market.  We responded by providing a logo update, 2 new persuasive pages with imagery, a change to a horizontal nav system, addition of social media sharing buttons, and contact updates.  Nancy loves the result: "The site is looking really good. Thank you so much!" and "This is great -- really like it!"

Please consider KJRA for your strategic planning and marketing needs.  We're here to support your entire business life cycle. For all your content marketing support, come to small but mighty KJRA.

By Joseph Riden, Co-Founder of KJRA                                                                                    7/18/2011

Back in February, 2011, our new client, Atlas Technologies, was wondering how they would ever get a second order for their new invention, an industrial technology system that keeps fresh agricultural products fresher, longer.  Much longer, in fact.  This revolutionary system is designed to extend the fresh handling time for a wide variety of agricultural products.  More time enables fresh product companies to grow their incomes through improved logistics.  It's great news for a whole industry that stands to gain from this stunning new technology.

Their first sale was a 'bluebird' -- a rose importer knew of previous attempts to make such a technology work. He heard of their progress and contacted them.  His business would gain so much from a success that he took a chance and placed an order.  A few months later, their system was proven.  Now it's paying for itself.  But another sale was not likely because nobody ever heard of this technology.  It didn't even have a name.

The Principals of Atlas Technologies (Dick and Jed Bothell) called in KJRA to help set up a marketing plan.  A few weeks into that process, it was clear they needed everything a new division could need -- branding, identity, marketing collateral, web presence, a sales process, and so on.  This is the year they wanted to debut their new technology but they had no capability to market it.

Preparation to attend the largest annual floriculture expo in the US kicked into gear.  KJRA assisted with brand strategy, company and product naming, logo creation, and design of identity materials.  Once the direction and deadline were set, the project continued with full collateral design and production.  A brand, a logo, five business cards, 4 brochures, and a 13 web site pages later, they were ready for prime time -- and not a day too soon.  Now they had some definition and a fluent telling of their story to share.  The marketing elements gave their new division, dubbed Vivafresh, a tangible reality that brought strong credibility.

Dick and Jed took off for Miami in mid-June loaded with business cards brochures showing their new URL, and a couple of attention-grabbing booth posters we pulled together at the last minute.  We all held hope in our hearts.  After all, the Vivafresh technology was so stunningly successful at giving customers multiple new ways to reduce costs and make more income, it was hard to see how it could not succeed.  It handily solves problems that have nagged the flower industry since  inception.  It's proving itself as the most powerful single innovation Floriculture has ever seen, enabling a true revolution in better supply chain performance.

The day before the show, I received a disappointed email from Jed in Miami.  They were conducting some pre-show meetings and it wasn't going so well.  The folks from 1-800-Flowers were underwhelmed and failed to grasp the significance of Vivafresh.  Jed sounded worried.  I reassured him and encouraged him to keep marching ahead, which he did.  His next communication was the opposite of that worried email.

Most of the cut flowers and ornamental plants sold in the US market are grown in Colombia.  Some Colombian farm operators attending the Expo heard about Vivafresh and visited the booth.  They understood Vivafresh technology intuitively.  Word spread rapidly at the Expo.  Booth visitation strengthened.  Aided by the marketing collateral and the efforts of the 5-man sales team on the show floor, about ten very hot leads were obtained.

Dick and Jed returned home feeling happy and fulfilled but worried in a whole new way.  Now they had new concerns.  Instead of "selling a system," now they are dealing with booking multiple orders.  Most are for more than a single unit, at over $300K  each.  Then there's manufacturing startup, operational planning and execution, and all the rest of fulfillment to accomplish.  They'll get through it.  They are far more than capable of taking it all in stride. 

In the not too distant future, when you buy fresh cut roses, you'll enjoy far better quality. All because of a great idea, a couple brilliant guys who don't give up, and a planning and marketing agency that knows how to do a business launch right and support a startup with everything they need to leap forward.

If your business needs support with any aspect of planning or marketing, why not get in touch?  We'd be delighted to contribute to the success of your company.

Just Completed In 5 Days -- A Multi-Part Executive Resume Package

Our Client Nancy said this about her experience --

"Beautiful work Joseph!  Everything looks great!  Thank you a million for all your professional and expert work.  You’re so great to work with."

KJRA offers custom job search documentation packages for professional and executive level clients.  We market talent using the same branding, positioning, and differentiation that makes products and services stand out with tangible appeal.  Our resume packages consistently compel the interviews qualified clients want because we forge a connection between you and the team you're approaching.

Your package proposal can include any of the following -- a resume in all necessary formats, cover letters, follow-up letters, references, a profile on LinkedIn.com or elsewhere, a professional bio, and a job search strategy designed to meet your particular needs and situation.  We include search strategy counseling to help you find the best fit for your talents.

Since I've been a hiring manager for much of my career, I know what works and what mistakes to avoid. Contact me when you're willing to do what it takes to win the interviews and jobs you want most.

-- Joseph Riden, Co-Founder, Kim & Joseph's Remarkable Agency                                            1/13/2011

We just released a new Referral Coupon worth up to $400 on our services.

This coupon enables happy clients (or anyone) to give new referrals an attractive credit as an incentive to follow through and contact us.

Anyone can download a copy of this referral coupon from our library page. 

It's also available to download on this page, below.

Please feel free to use this coupon any time you refer a new client to us.

During the past week (of 10/18) there have been several significant additions to our web site. 

Please enjoy the following new pages and sections, which can be accessed from the navigation system --

Details of What We Offer provides greater depth about what we do and how we do it.

Professional Services Marketing adds a new Featured Solution for support of service businesses of all kinds.

Three Phases of PSM provides details about our new featured solution.

Recommended Reading provides a running list of what we're reading and enjoying these days.

Experience provides a list of companies we've worked in, and worked with.

Standards is a manifesto stating our business ethical positions and preferred practices.

The Contact page has been revised to provide more details.

Kim & Joseph now offer a private-brandable, subscription e-newsletter full of useful and practical knowledge for print advertisers -- The Money Is In Your Message.  Advertising supported publications can source this unique turnkey knowledge stream for redistribution to their ad customer base.  Co-branding, advertising opportunities, and content customization are all available.

The Money Is In Your Message delivers key content -- how to craft advertising that really sells and how to manage an advertising business process for better performance at reduced cost.  This knowledge stream enables a publisher's ad customers to run more ads of higher quality for a lower cost -- a win-win all around. 

Publishers who redistribute this newsletter to their ad customers benefit from a better informed advertising customer base.  Their staff pick up new expertise.  The resulting increased good will and higher customer confidence can improve ad sales.  This is a newsletter that helps position publishers as helpful experts.

The first issue's content includes articles on advertising management, crafting ads that sell, and tips and tricks for great layouts.  Planned content includes an array of topics relevant to business advertising.