These hybrid mediums present bigger, broader, deeper, and higher quality presentation than run-of-the-mill company e-newsletters. In fact, they are so much bulkier that it's not practical to stuff them into email in boxes. They are essentially web sites that house constantly growing subject matter, issue by issue. You invite people by distributing emails that just contain a link to your new content.

Though ezines are basically electronically published magazines, blogzines are a whole different thing -- like the hybrid vegetable depicted in the photo.  Anyone considering promoting something online these days would do well to consider the blogzine format. Online publishing has very low publication cost.

Blogzines can be hybrids that have a newsletter section, where you publish informational content or ads, and also a set of static pages for expert content. Like an older static web site but with a web 2.0 blog added on the front page.  Static HTML formatted emails look pretty wimpy compared to an attractive blogzine.  There's initial setup but then the distribution is no more difficult or costly than static emails.

Blogzines have distinct advantages over many other forms of e-marketing. The blog was invented to publish frequently changing information such as a stream of breaking news, incoming survey results, or a book that's being published chapter by chapter online as it's being written. Perfect for company newsletters.

There's automatic archiving, so a library of posts is created. Reader comments accumulate to stimulate conversation about, or taking off from, the posted content. Readers can link to content they find compelling or forward your articles to friends.  You get more links to your web site which helps SEO.  Like blogs, blog zines can be reader-promoted more conveniently than static web sites.  They generate buzz and accumulate more ways for you to be found on the web, making your "online profile" taller.

In advertising terms, blogzines have a greater 'reach' than static sites or email marketing. The static pages right beside the blog provide space to publish content of a more constant nature. A good application for a blogzine format is to use the blog part for promotional copy and back that up with reference content on the static pages. Or this could be the other way around. Another would be to develop marketable ebooks in real time on the blog and sell the content produced using the static pages for an article catalog.

To experience a blogzine, click on this link to our E-newsletter,  which we publish on a blog. We'd be delighted to make you a blogzine or blog based e-newsletter of your very own, provide you ads and expert content, and even manage the whole process.

Let's chat about how a popular blogzine could help you  achieve more income. Contact Joseph on the Contact Page.