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CLIENT EXPERIENCE

“Joseph, I can’t thank you enough for the high quality brochures you and your team produced for us. . . You were able to get us to focus on what our needs were and identify our target audiences."

-- Bill Mahler, Director, Northwest School of Wooden Boatbuilding, Port Hadlock, WA


"Joseph and Kim are amazing. I really love their ideas. Before engaging Joseph and Kim, I was moving forward, but at a much slower pace. Now, the stagnated feelings are gone and they have been replaced with an attitude of success. I can feel it and almost taste it, too."
-- Marie O'Neill, MBA, Proprietor, White Lotus Motivational Speaking, Sequim, WA


"You hit the bull's eye with our brand name. . . We've been using the thank you notes to wish people happy birthday and they just love it. Also, the directory ad is getting some great response."

-- Greg Barry, DDS, Generations Dental, Port Townsend WA 


"You maximize the budget we have for marketing which helps get our message to the most possible people. . . We think you're wonderful! We love you!"

-- Kathy Ziebell, Office Manager, Generations Dental, Port Townsend WA


"I am very happy with my new web site. It's exactly what I wanted, a beautiful and informational site that's consistent with the look and feel of my glass work. . . The questions you asked were very thorough and I ended up with a site I love."

-- Larissa Spafford, Glass Artist, Bend, OR


"I made about $20,000 more this year than last year.  It has to be marketing that makes this difference. . . No question the marketing help you gave me has positive cost-benefit with excellent return on the time and cash.  Without hesitation, I recommend business people see you and Kim for marketing assistance."

-- Misha Noonan, Manual Therapist, Certified Advanced Rolfer, Belleview, WA
Email Advertising Is Hot               


But Don't Get Burned Doing It Badly

Little good comes from sending ads uninvited into email in boxes. It just frustrates and angers recipients almost universally. Spam is a huge problem.

Don't weasel yourself into thinking your email isn't spam just because your company and your offers are legitimate, valuable and worthwhile. The law is clear -- if you don't have permission in advance to send email which bears any sort of commercial or sales-oriented message, it's spam.  In fact, anything your recipient considers spam may well be reported as such.

On the other hand, you can earn the right to ask for something by giving something valuable in advance, like relevant expert content.  Develop a little 'credit' in your account with the reader and then you'll be allowed to cash it in.  Then, if you get permission first, by all means go ahead with ads.  Ads by email are tolerated well when paired or interspersed with non-promotional content that is perceived to have relevance and value.

If you intend to only send ads, be sure to assess the strength of your recipients' interest in receiving ads only.  If they are avid online shoppers for what you sell you may get away with it if your emails are not too frequent.  As with newsletters, email ad composition requires special expertise to be received and appreciated by your intended readers. Leave this to the pros but be sure to tell your agency what you want the reader to do when they see your ad.

KJRA does email advertising in partnership with the highest rated email distributor on the planet.


For more information,
please get in touch with Joseph
on our Contact Page.

We appreciate referrals.  Know anyone who could benefit from our services? 
Use our credit coupon to reduce cost on their initial project -- download from the Library Page.

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