E-newsletters
 It's hard to work with your in box these days without stumbling over all the newsletters you subscribed to but don't read any more. To get your newsletter read, you need to make it fascinating to your readers, accessible, and non-promotional. The best ways to be fascinating? Write highly relevant, concise content that's practical and useful. Use eye-catching layouts with good balance between text and graphics but not so bulky it loads slowly. Web readers are impatient. | Avoid this
classic mistake -- calling your email thingy a newsletter and then sending out
nothing but self-serving ads. They
subscribe because they want quality content. They
also unsubscribe when that's not what you send. Each newsletter issue must be
composed
to truly engage and reward the reader. You can include a little promo if you 'earn the right' by doing all the things mentioned above. In a newsletter that's truly appreciated, your audience will tolerate a short plug or two or occasional blatant self promotion. You can alternate ads with non-promotional content, especially ads that your audience will enjoy. Remember the old VW Beetle Ads? They're out of date nowadays but people loved them. Length is important but it doesn't necessarily need to be short. The amount of text really depends on how eager your readers are for your content. A rabid enthusiast would read what you send for an extended time but unless you're addressing fanatics it's best to make your newsletter readable in a couple minutes. Long copy would be better published in a different format anyway -- an ezine or blog. Remember, the longer they stay engaged the greater the chance they will buy something. There are few things sadder than a badly written or poorly laid out newsletter that makes you look bad. Since that sort of thing will do your cause more harm than good, get an excellence going and sustain it. The best way is to get help from professionals. KJRA does newsletters. To find out more, contact Joseph Riden using the info on the Contact Page. |