Case Studies
How We've Helped Businesses Like Yours Please open the PDF files listed at the bottom of this page to read Case Studies about how we worked with several clients to help them move toward their business goals. The following quotes are the Clients' comments which are also contained in the PDF files. From The Northwest School of Wooden Boatbuilding “Joseph, I can’t thank you enough for the high quality brochures you and your team produced for us. I used the student recruitment brochure at a recent college fair and got rave reviews from students, parents and guidance counselors. Your innovative idea to focus on testimonials instead of informational copy is what struck the interest of most of them. I also want to thank you for providing project leadership for both of the brochures. You were able to get us to focus on what our needs were and identify our target audiences.” -- Bill Mahler, Director, Northwest School of Wooden Boatbuilding, Port Hadlock, WA From White Lotus Motivational Speaking "Joseph and Kim are amazing. I really love their ideas. Occasionally, it takes a bit of contemplation on my part to see the full picture they see but, in the end, they are usually correct. They are important members of my team. "I have some experience with running a business. I also have an MBA degree -- and yet running my own business is a different animal. I am on the front line. It is not theory. The emotional commitment is huge and potential for mistakes is much greater. I believe I now have a better chance of success. In addition, my learning curve isn’t as steep as it would have been without help from Joseph and Kim. "I really like what they have put together. All my new marketing materials look so professional and polished. My biography reads clearly and gives my background without being syrupy. Joseph has outdone himself with the topics for talks. The photos are not only relevant, but they are fun. His writing style and descriptions make me want to attend these classes myself. I like how he added recording and handouts to my talks. I love the booklet. It's fantastic. The Note Card is absolutely beautiful. I really like the green foliage surrounding the lotus flower. Great work! "I feel completely confident using the materials and plans they put together. I know they will work. The system will be easy for me to follow. This system also takes into consideration handling the business as it grows. The fees were fair. That old saying of 'you get what you pay for' applies here. I could have paid less, but I don’t believe the quality of work would be as good. "Before engaging Joseph and Kim, I was moving forward, but at a much slower pace. I was beginning to feel stagnated. Now, the stagnated feelings are gone and they have been replaced with an attitude of success. I can feel it and almost taste it, too. Joseph and Kim will continue to be vital members of my team." -- Marie O'Neill, MBA, Proprietor, White Lotus Motivational Speaking, Sequim, WA From Generations Dental "You hit the bull's eye with our brand name. I've spoken to many people about it and there are no negative comments. The name "Generations Dental" says exactly what we do. It's instantly recognizable. Now that I have a brand, my practice can move to another location and some day be sold if I choose to exit. "By the way, we've been using the Thank You notes to wish people happy birthday and they just love it. Also, the directory ad is getting some great response." -- Greg Barry, DDS, Generations Dental, Port Townsend WA | "We think you're wonderful! We
love you! "Since you started marketing us in August, 2009, we have gone from being open 3 days a week to 5 days. Phone call volume has increased notably. People say they have seen our ad and want an appointment. Our hygienist is about 50% busier, now booked 20 days out. We're hiring a new 'special projects' person for promo work who will also be trained as a dental assistant. "You bring a high level of quality to our image that reflects your professionalism. You take away the burden of evaluating ad offers and planning our marketing, which allows us to focus on our jobs. You maximize the budget we have for marketing which helps get our message to the most possible people. "As a bonus -- you're even fun to work with! We'll continue to work with you on the other parts of our marketing plan." -- Kathy Ziebell, Office Manager, Generations Dental, Port Townsend WA From Larissa Spafford, Glass Artist "Working with you and your team was a positive experience. The questions you asked were very thorough and I ended up with a site I love. Thanks for being flexible and able to accommodate my budget." -- Larissa Spafford, Glass Artist, Bend, OR From Misha Noonan, Manual Therapist "Joseph, you and Kim have been helping me promote my business since last March, just about a year ago. I'm doing my taxes this week. I see I made about $20,000 more this year than last year. It has to be the improved marketing that makes this difference. I would think in this sour economy it would go down. I'm really surprised my income is so much bigger! The new collateral you made for me really improves my professional image. The former patina of amateurism is gone. I'm much more confident now knowing what to do and looking better to clients. I'm turning most contacts into appointments these days. At first, I had a difficult time giving away the first session of Rolfing® to a new client. But now, what I used to think would be a loss has been reframed -- as an investment in my practice. The free session enables new clients to feel in their bodies what happens, so now they can more easily understand what mere words can't say. Now new clients always want to schedule the next session, even if their budgets force them to wait. They almost always call back as soon as they can afford to. In the past, I'd often never hear from them again. Now, sometimes they send someone else in the meantime. People say 'I can't believe he gives the first session away.' Something I once resisted has become my best strategy. At this point, my practice is growing toward my goal. All I need to do is keep on doing what I'm doing. Things will continue to improve as I keep working the plan. I'm now more confident about marketing myself. Also, I call people now after their session. No selling, just 'How are you doing?' They love it. No question the marketing help you two gave me has positive cost-benefit with excellent return on the time and cash. Without hesitation, I recommend business people see you and Kim for marketing assistance." -- Misha Noonan, Manual Therapist, Certified Advanced Rolfer, Belleview, WA ### |







